If you're a contractor looking for a website, you've probably looked at Wix, Squarespace, GoDaddy or WordPress. They're cheap to start, they're easy, and you can have something live in an afternoon. But a site that's live isn't the same as a site that brings in work.
The right choice isn't the one that's easiest to use. It's the one that gets you in front of people searching for your services, and gets their requests to you.
What Builders Do Well, and What They Leave to You
Template builders like Wix and Squarespace are made for everyone: photographers, restaurants, online stores. That's their strength. They're easy, quick and cheap to start. What they don't do is decide which pages a contractor needs, or write them. On most builders you can add a page per service and a page per town; whether you will is the real question.
Check what your builder lets you control: page titles and descriptions, page addresses, and structured data. Paste a page into Google's Rich Results Test (search.google.com/test/rich-results) to see what schema it actually outputs.
WordPress can do more, and asks more of you. Plugins for SEO, forms and security all need updates, and a heavy theme can slow a phone down. Somebody has to keep it maintained.
What a Contractor Website Actually Needs
A contractor website has three jobs: show up on Google, capture leads, and turn visitors into calls. Everything else is decoration.
Showing up takes a page for each service you offer, a page for each town you really work, schema markup (LocalBusiness, Service, FAQ) that matches your Google Business Profile, pages that load without a wait on a phone, and a design built for phones first. Capturing leads takes a tap-to-call number and a short estimate-request form on every page. Turning visitors into calls takes real reviews and photos of your own work.
Some of that any builder can give you, like tap-to-call and a form. The rest, the pages, the town content, getting each lead to your phone and counting them, is work, whoever does it: you, a freelancer, or a service like ours.
The Purpose-Built Approach
What I build for contractors is a purpose-built platform: lean, server-rendered pages with no plugins; a page for each service and each real town; a form and tap-to-call on every page; schema; and every form lead texted and emailed to you within a minute.
It isn't about a prettier website. It's about one that shows up when a homeowner in your town searches for your service, and gets their request to you while they're still deciding.
