The SolutionDG Blog
SEO & Growth for Service Businesses
Actionable insights on ranking higher, capturing more leads, and turning your website into your best salesperson. No fluff — just what works.
How Much Should a Contractor Website Cost in 2026?
There's no single right price. Here's what you get with each kind of contractor website, what we charge, and how to tell from your own numbers whether a site is paying for itself.
Read article→
WordPress vs. Custom-Built: Which Is Right for a Local Service Business?
WordPress runs about 40% of all websites, and it can work for a contractor. But it takes upkeep. Here's where contractor WordPress sites go wrong, how to keep one lean, and what custom-built changes.
Read article→
5 Things Your Contractor Website Might Be Missing
A contractor website can look fine and still not bring in work. Here are five gaps to check on yours, and what to put there instead.
Read article→
How Local SEO Works for Contractors
What decides which contractors show up when someone nearby searches for your trade: the map results, the regular results, and what Google itself says counts.
Read article→
What Google Actually Looks For in a Contractor Website
Google doesn't rank your site on looks. Here's a plain-English breakdown of what Google says it looks at, from page experience and helpful content to structured data and mobile, and how to check your own site.
Read article→
Speed to Lead: How Fast Should a Contractor Call Back?
A request you see three hours late may already have gone to someone else. Here's why the gap happens, how to close it without living on your phone, and how to measure your own callback time.
Read article→
Area Pages for Contractors: What They Are and When You Need Them
If you work in a dozen towns but your website only talks about one, Google has little reason to show you in the other eleven. Here's what a town page is, how to write one that isn't spam, and what it can and can't do.
Read article→
The Contractor's Guide to Getting Google Reviews That Actually Help Your Ranking
Google says reviews can help your local ranking. Here's what Google actually says about reviews, when and how to ask, what its rules don't allow, and how to make asking a habit.
Read article→How to Get More Leads as a Contractor Without Paying for Ads
Ads and lead services charge you every month. Here's how to build leads that come to you alone: your Google Business Profile, your reviews, your own website, and a simple count of what works.
Read article→
Best Website Builder for Contractors: What to Look For
Wix, Squarespace, WordPress or GoDaddy can all put a contractor online. Here's what a contractor site actually needs, what each kind of builder leaves to you, and how to check before you pay.
Read article→
Should Your Contractor Website Have a Page for Every City?
A page for every town you serve sounds like more chances to show up. Here's which towns deserve their own page, which don't, and why a pile of copy-paste city pages can hurt.
Read article→
How to Rank Higher on Google as a Contractor: 5 Things to Get Right
Google doesn't publish its formula, but it does say what helps local businesses show up. Here are five things worth getting right first, with what Google itself says about each.
Read article→HomeAdvisor vs. Organic SEO: Which Gets Contractors Better Leads?
HomeAdvisor, Angi and Thumbtack sell you shared leads. Here's how to work out what each job really costs you, and how leads from your own Google presence compare.
Read article→Do Contractors Need a Blog? Only If It's Local and Real
A blog can bring in homeowners who are researching a job, but only if each post answers a real local question better than the big national sites. Here's when it's worth it and what to write.
Read article→
How Fast Should a Contractor Website Load? What Google Says
Google publishes what "fast enough" means for a web page. Here are its three numbers, how to check your own site against them, and what usually slows a contractor site down.
Read article→
What Is Schema Markup and Why Does Your Contractor Website Need It?
Schema markup tells Google exactly what your business does and where you work. Here's what it does for a contractor site, and what it can't.
Read article→
Lead Tracking for Contractors: Why Spreadsheets and Sticky Notes Are Losing You Jobs
If you're tracking leads on paper, in your phone, or in a spreadsheet, it's easy to lose jobs to slow follow-up and forgotten callbacks. Here's what a real lead system does, and how to make a spreadsheet work if that's what you've got.
Read article→
How Much Does Marketing Cost for an Epoxy Flooring Business?
There's no honest average for what epoxy contractors spend on marketing. Here's what each option charges you for, what we charge, and how to see which one actually brings you jobs.
Read article→Roofing SEO: How to Help Your Roofing Company Show Up on Google
A plain local SEO playbook for roofers: service pages, town pages, your Google Business Profile and reviews, with what Google itself says about each, and how to tell whether it's working.
Read article→
7 HVAC Website Mistakes That Are Costing You Emergency Calls
When a furnace dies at 10pm, the homeowner searches "emergency HVAC near me" and calls someone who'll pick up. Here are seven website mistakes that send that call somewhere else.
Read article→Why Contractors Who Do Worse Work Are Getting More Calls Than You
You know your work is better. But they're on page 1 and you're on page 4. The homeowner never sees your quality because they never find you.
Read article→What Is the Google Map Pack and How Do Contractors Get In It?
The map pack is the box of local businesses with a map near the top of Google. Here's what Google says decides who shows up in it, and the checklist for earning a spot.
Read article→
Online Booking for Contractors: When It Helps, When a Callback Wins
Online booking gets sold as a must-have. For a lot of contractors it isn't. Here's when it helps, when a fast callback does the job better, and what I actually set up.
Read article→How Long Does SEO Take for a Contractor Website? (Honest Answer)
Nobody can give you a date for page 1, and Google says so itself. Here's what Google does say about timing, what we tell our own clients, and what speeds things up or slows them down.
Read article→
Before and After: What Changes When a Contractor Gets a Real Website
What actually changes when you replace a GoDaddy or WordPress template with a purpose-built platform — the specific differences that turn a brochure into a lead generator.
Read article→How to Get More Google Reviews (Without Being Annoying)
Happy customers forget. Here's a simple ask-and-remind routine for contractors, with the exact text to send, when to send it, and what Google won't allow.
Read article→Painting Company Website: What You Need to Book Jobs From Google
Homeowners search for the exact painting job they need, not just "painter." Here's what your website needs so it matches those searches and shows your real work.
Read article→
Why Your Contractor Website Needs HTTPS (And What Happens Without It)
Chrome marks every HTTP page "Not secure," and Google uses HTTPS as a ranking signal. If your site doesn't have the padlock, here's why to fix it and how.
Read article→
How to Build a Landscaping Website That Gets Found on Google
What a landscaping website needs to show up for local searches: a page for each service, seasonal pages published early, and photos of your own work.
Read article→Free · 2-minute form
Find Out Where You Show Up on Google — Before Your Competitors Do
I'll check your visibility in the Google Map Pack for your trade and city, show you who's outranking you, and tell you exactly what's costing you calls. Your audit, within 48 hours. No pitch, no obligation.
Rather talk? Call or text David at (586) 405-2247.