If you run an epoxy flooring business, you know the work sells itself once people see it. The problem is getting in front of enough homeowners who are ready to coat their garage floor. That's where marketing comes in, and where it's easy to spend money without knowing what it brought back.
The Marketing Options (and What You Pay For)
Google Ads. With cost-per-click bidding you pay for each click on your ad, and you set the most you're willing to pay for one (Google Ads Help, "Cost-per-click (CPC): Definition"). What a click costs depends on your market and your competition, and your own account will show you. Ads work as soon as they're running and stop when you stop paying.
HomeAdvisor/Thumbtack: you pay for each lead, and the leads are shared with other contractors, so you're competing on price from the first call and the quality is hit or miss. Add up a year of lead fees and divide by the jobs you closed to see what each job really cost.
Social media. Facebook and Instagram are great for showing before-and-after photos of your floors. Posting is free; boosting a post costs whatever you choose to spend. Social keeps you in front of people who already know you. It's slower to reach someone searching for a contractor today.
Local SEO + Google Business Profile: from $249/month plus a one-time setup from $999 with SolutionDG. You pay a flat monthly fee, not per lead or per click. It takes time: new pages usually start showing in Google within weeks 3–6, and nobody honest can promise a Map Pack spot.
If you want ads run for you: our Lead Engine plan ($799/month plus a one-time setup from $999) builds and runs Google Search ads, tags form leads and phone taps from the ads with the ad click that produced them, and puts the ad spend on your own card, billed by Google directly, never marked up.
Where Epoxy Contractors Should Invest First
Start with your Google Business Profile and a website built for local search: not a one-page template, but a site with its own page for garage floor epoxy, metallic epoxy, concrete polishing, flake systems and every other service you offer, plus a page for each town you really work. Everything else builds on that.
Before you spend on anything, know your own numbers: what a typical job is worth to you and how many of your quotes turn into jobs. That tells you what a lead is worth to you, and what you can afford to pay for one.
If you run ads while your pages and reviews build, track every lead's source. When your Business Profile and site start bringing in calls, you'll see it in the count, and you can decide whether the ads are still worth it.
