People search for a painter by the job they have in mind: "cabinet painting Royal Oak," "exterior house painter near me." A lot of painting company websites are a single page with a phone number and a few photos. That gives Google very little to match to those searches.
To show up for painting searches, you need a website built around the specific jobs homeowners are looking for, not a generic "we paint stuff" page.
Service Pages Every Painting Company Needs
Interior painting, exterior painting, cabinet painting, deck staining, commercial painting, pressure washing: each one you offer needs its own page. Homeowners don't search "painter near me" when they want their kitchen cabinets painted. They search "cabinet painting [city]." Without a page about it, you're hard to find for it.
Each service page should cover what the job includes, your process (prep, prime, paint, inspect), the questions you always get (how long it takes, how you price it, what paint you use), and a clear way to call or ask for an estimate.
Pages for the Towns You Work
If you paint in several towns, give each one you really work its own page, with your services there and photos of jobs in that town. Don't copy one page and swap the name; Google's spam policies call city pages that funnel visitors to one page doorway abuse.
Match those towns to your Google Business Profile's service area, so your site and your profile tell the same story.
The Before-and-After Gallery
Painting is visual. A homeowner wants to see what their kitchen could look like with painted cabinets, and what an exterior looks like after a real job.
Your portfolio should show before-and-after photos for each kind of job, organized by category (interior, exterior, cabinets, decks) so visitors can find examples like theirs. Add the town and a short description of each project, so a homeowner sees work near them.
Use only photos of your own jobs, never stock. Get in the habit of shooting every job before and after; the same photos work for your website, your Business Profile and your social media.
