A new roof is a big check for a homeowner, so it's worth being the roofer they find. Plenty of other roofers want those same searches.
The roofers who show up aren't always the biggest. They're the ones who've done the basics well: a complete Business Profile, a steady stream of reviews, and a site with a page for each job they do and each town they work.
The Roofing SEO Playbook
Step 1: Dedicated service pages. Separate pages for roof replacement, roof repair, storm damage repair, gutters, flat and commercial roofing, and every other service you offer. Each one should answer what a homeowner asks you on an estimate. Google says it has no preferred word count, so write until that's done.
Step 2: A page for each town you really work. "Roofing company in Troy, MI" is a search someone is making. A page about your work in Troy gives Google something to show for it. Don't copy one page and swap the town name; Google's spam policies call that doorway abuse.
Step 3: Your Google Business Profile. Verify it, fill in every field that applies, add photos of real jobs as you finish them, and reply to your reviews. Google says businesses with complete and accurate info are more likely to show up in local results (Google Business Profile Help, "Tips to improve your local ranking on Google").
Step 4: Reviews, after every job. Google says more reviews and positive ratings can help your local ranking. Text a direct review link from your own phone. Never pay or discount for a review; Google prohibits it.
Step 5: Say exactly what you do. If you do storm work, say so, and say when you answer the phone. Don't claim emergency hours you don't keep.
How to Know It's Working
Count the calls and requests that say they found you on Google, and the jobs they turned into. That's your number, and nobody else's projection means much next to it.
For comparison, our price: from $249/month plus a one-time setup from $999, month-to-month. Our monthly report counts the leads that came in and where they came from; once a month, you tell us which ones became jobs.
